Skip to content 
Project Spotlight: A Legacy Brand's Successful Leap into Smart Technology
This case study details our end-to-end OEM partnership with a 35-year-old traditional Colombian watch brand. Discover how we helped them navigate the tech world, develop a rugged GPS watch that honored their heritage, and capture 15% of the market share within three months of launch.
The Challenge: A Legacy Brand Facing a New Frontier
Lacked experience in smart hardware and software customization.
Needed to meet local demands for GPS accuracy, battery life, and STRAVA integration.
Aimed to blend their classic round-dial aesthetic with modern sports functionality.
The Solution: An End-to-End OEM Blueprint for Speed & Quality
Blending Classic Aesthetics with Robust Performance
To honor the brand’s 35-year heritage, we selected premium materials like **316L stainless steel** and aluminum alloy for the mid-frames, enhanced with a sophisticated **CD-textured finish**. The bezel and case back were customized with **carbon fiber laser engraving** for the brand’s logo and certifications. To match the active Colombian lifestyle, we provided versatile strap options in silicone and leather, allowing the watch to transition seamlessly from a sports companion to a daily classic.
A Localized and Brand-Centric Experience
A key objective was seamless integration with the local fitness community. We performed a **deep integration with STRAVA** for flawless data synchronization and optimized the GPS algorithm to reduce latency. The user interface was localized into 9 languages with **Spanish prioritized**. To complete the brand experience, we developed **7 exclusive watch faces** and customized the branded boot-up/shutdown animations and Bluetooth pairing name.
A Complete Unboxing Solution
We delivered a complete, end-to-end packaging solution. This included eco-friendly **branded color boxes** with tri-lingual content, smart **anti-counterfeit labels** with app download instructions, and compliant **tri-lingual manuals**. To enhance the retail presence, we also produced laser-engraved **branded hang tags**, creating a premium unboxing experience from the first touch.
The Result: Exceeding Targets & Winning the Market
Key Takeaways: A Benchmark for Traditional Brand Transformation
Agile International Certification
This project showcased our expertise in navigating complex international standards. We completed all critical testing within just 10 working days, ensuring 100% compliance with EU standards for electromagnetic compatibility and radio frequency, a speed that surpasses many European suppliers.
Culturally Adapted Design
We don't just build hardware; we design for markets. For this project, we developed a modular strap system that perfectly blended athletic performance with business aesthetics, a combination specifically tailored to the preferences of Colombian consumers.
Flexible & Rapid Supply Chain
Leveraging our self-owned Shenzhen factory, we demonstrated our ability to deliver with both speed and precision. We achieved rapid delivery of the first 3,000 units while maintaining an exceptionally low error rate, proving our capability to support our partners' ambitious launch timelines.
Is Your Brand Ready for Its Smart Transformation?
The success of the Colombian project is a powerful testament to how traditional brands can successfully enter the smart technology era. Whether you are looking for a fast OEM solution or a deep ODM partnership, our team is ready to guide you. Fill out the form below, and let’s discuss how to build the next chapter of your brand’s legacy.
