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Project Spotlight: A Full ODM Partnership for a Brazilian Fashion Brand
This case study details our end-to-end ODM partnership with a 70-year legacy watch distributor in Brazil. Discover how we helped them launch a new brand, navigated local challenges like ANATEL certification, and engineered a unique “Brazilian Gold” smartwatch that captured 12% of the market share.
"Brazilian Gold"
Signature Innovation
The Challenge: Entering a New Era for a 70-Year Legacy
- How to enable a traditional brand to quickly enter the smartwatch segment.
- Ensuring full product localization (Language, Anatel certification).
- Maintaining the brand’s signature “lightweight elegance” in a tech product.
The Solution: An End-to-End Customization Blueprint
Balancing Elegance and Performance
To maintain the brand’s signature “lightweight elegance,” we engineered a solution using aerospace-grade aluminum alloy for the cases and straps. We developed a three-color combination (black, silver, and gold) to match market preferences. Most importantly, we created a signature **”Brazilian Gold”** colorway, refined through five sampling iterations, to perfectly balance local aesthetic tastes with the brand’s premium identity. Precision laser engraving was applied to integrate brand logos for full traceability.
A Truly Localized User Experience
To ensure a seamless experience for the Brazilian user, we pre-installed a tri-lingual operating system with **Portuguese prioritized**. We further strengthened the new brand’s identity by customizing the branded boot-up animation and developing **four exclusive, built-in watch faces** that reflect the brand’s classic design DNA.
Navigating Compliance with Expertise
Our team’s deep expertise in the Brazilian market was critical. We provided full assistance in obtaining the mandatory **Anatel wireless certification**, a process we managed to be predictable and efficient. RoHS certification was completed within seven days. The custom packaging was designed to perfectly match each product colorway, and user manuals were dynamically updated to meet all compliance requirements.
Record-Setting Speed to Market
Speed was essential. We implemented a flexible, phased delivery model to support the client’s rapid launch. The first **5,000 units were delivered within just 15 days**. From the initial mold opening to the final delivery of all **20,000 units**, the entire project was completed in only **six months**—a record-setting lead time in the industry that allowed our partner to quickly capitalize on the market opportunity.
The Result: Immediate Market Impact &
a Long-Term Partnership
This immediate market success, demonstrated by capturing 12% market share upon launch, has solidified a long-term partnership. Building on this initial collaboration, L.B. has already placed additional follow-up orders and begun discussions on developing the next-generation model with us.
Key Takeaways: How We Empower Brands
Agile Development
This project proved our ability to deliver at record-setting speed. By completing the entire 20,000-unit project from mold to final delivery in just six months, and shipping the first 5,000 units in 15 days, we empower our partners to seize market opportunities without delay.
Technical & Market Expertise
Success was built on our deep expertise. From engineering the IP68-grade waterproofing and perfecting the signature "Brazilian Gold" colorway, to navigating the complex ANATEL certification, our technical and market knowledge was the key to creating a product that was both beautiful and built to succeed.
A Replicable Service Model
This project validated our end-to-end ODM service model. The same successful customization framework—blending brand DNA with mass-production readiness—can be quickly and efficiently adapted for new brands and markets in Europe, the Middle East, and beyond.
Ready to Build Your Own Success Story in Brazil?
This case study is a blueprint for success in the South American market. Our team is ready to apply the same strategic insight and technical expertise to your project. Fill out the form below, and let’s start the conversation about your brand’s future.
