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A 6.9mm Round Aluminum Platform Built Around Watch-Inspired Proportions
SW12 combines a 41mm round full-aluminum body with a 6.9mm ultra-slim profile, creating a balanced smartwatch platform that feels closer to a modern wristwatch than a bulky wearable device. Its anodized aluminum construction keeps the case visually refined while supporting different color and strap directions for premium lifestyle and traditional watch collections.
The round form factor, slim side profile and clean lug integration give brands a versatile foundation for classic, contemporary and fashion-led product positioning without moving into a completely new hardware platform.
01. 6.9mm Ultra-Slim Profile
A slim round architecture designed to reduce visual bulk and support refined everyday wear.
02. 41mm Watch-Inspired Form
Balanced round proportions create a familiar wristwatch silhouette suitable for premium lifestyle and traditional watch collections.
03. Full Aluminum Construction
Anodized aluminum supports a clean metallic finish, lightweight feel and flexible CMF development across different brand directions.
WATCH-INSPIRED CMF
Build Different Watch Styles from One Proven Platform
SW12 gives brands the flexibility to create different product directions from the same ultra-slim round aluminum platform. Standard black, silver and rose-gold finishes can support modern, understated and fashion-led collections, while project-based gold development can extend the platform toward warmer, more traditional watch-inspired styling.
Combined with silicone, metal or Milanese strap directions and customized watch faces, the same hardware platform can be adapted for different retail channels, target users and regional preferences without requiring a new product architecture.
01. Flexible Case Color Directions
Develop modern black, clean silver, rose-gold or project-based classic gold finishes according to brand identity and target-market styling.
02. Silicone & Metal Strap Options
Configure the same round platform for everyday, sport-inspired or watch-led collections through selected silicone, metal and Milanese strap directions.
03. Watch Faces Aligned with Brand Style
Extend the CMF direction into the screen experience with customized watch faces designed around classic, modern or fashion-oriented product positioning.
AMOLED & CONNECTED EXPERIENCE
AMOLED Clarity with a Mature H Band Ecosystem
SW12 combines a 1.32-inch 466 × 466 AMOLED display with always-on functionality and the established H Band ecosystem, delivering a clear, refined watch-face experience together with practical connected features for everyday use.
The platform supports Bluetooth calling, notifications, music control, activity tracking and other common smartwatch functions, while 17 watch and app languages help brands prepare the product for different regional retail programs without changing the underlying hardware platform.
01. 1.32″ AMOLED Always-On Display
A 466 × 466 round AMOLED display provides sharp watch-face presentation and a more refined visual experience for premium everyday wear.
02. Established H Band Ecosystem
A mature connected platform supports Bluetooth calling, notifications, music control, activity tracking and other everyday smartwatch functions.
03. 17-Language Retail Support
Watch and app language support helps brands prepare SW12 for different regional markets and multilingual retail programs.
OEM BRAND CONFIGURATION
Customize SW12 for Your Brand and Retail Program
Build SW12 around your brand identity, target market and retail positioning without starting from a new hardware platform. From product branding and watch-face development to case colors, strap configurations, firmware localization and retail packaging, the platform supports flexible OEM customization for different brand and channel requirements.
1. Brand Identity
Apply your brand across approved product elements, startup content, pairing information and retail presentation.
2. Case Colors & CMF
Select standard finishes or evaluate project-based color directions to align the aluminum case with your brand and target market.
3. Strap Configuration
Configure silicone, metal or Milanese strap directions according to product positioning, retail style and project requirements.
4. Firmware & Localization
Coordinate supported languages, startup content and firmware settings around the requirements of your target market.
5. Watch Face Development
Develop watch faces aligned with your brand style, target users and product collection while maintaining the proven H Band platform.
6. Retail Packaging
Create retail-ready packaging with custom boxes, manuals, labels and artwork for established distribution and offline retail channels.
SPECIFICATIONS & QUALITY
Core Specifications for Product Evaluation
Review the key hardware, display, battery, connectivity and platform specifications of SW12 before sample evaluation and OEM configuration. Final production specifications are confirmed according to the approved project configuration.
Technical Specifications
Key product specifications for evaluating the SW12 platform before sampling, branding configuration and final OEM project confirmation.
*Battery performance varies with display settings, calling frequency, always-on display usage and other operating conditions.
Quality Control & Project Readiness
Quality checks and documentation are coordinated around the approved SW12 specification, branding configuration and destination-market requirements.
Functional Inspection
Display, touch response, Bluetooth connectivity, charging and other approved functions are checked during production and final inspection.
AQL-Based Final Sampling
Final sampling can be conducted using an AQL-based inspection process according to the agreed project requirements.
Water-Resistance Verification
Applicable water-resistance checks are coordinated against the approved production specification and quality-control process.
Compliance Documentation
Relevant product, packaging and compliance documentation can be coordinated according to the destination market and project configuration.
Final inspection scope and documentation are confirmed according to the approved project specification.
FLEXIBLE OEM PROGRAMS
Choose the Right OEM Path for Your SW12 Project
SW12 can support different levels of OEM customization depending on your target market, branding requirements, order quantity and project scope. Start with a proven hardware platform and expand the customization depth as your product plan becomes clearer.
01
Standard Platform OEM
From 500 pcs
Start from the proven SW12 hardware platform with selected standard configurations, product branding, supported firmware settings and retail packaging preparation.
02
Brand Configuration
Typically from 1,000 pcs
Develop a more distinctive retail product through approved case-color directions, strap combinations, customized watch faces, firmware localization and branded packaging.
03
Project-Based Customization
Evaluated Case by Case
For projects requiring deeper product differentiation, selected configuration changes and additional development can be evaluated according to technical feasibility, order volume and project requirements.
Final customization scope is confirmed after product evaluation and project review.
PROJECT WORKFLOW
From Sample Evaluation to Mass Production
Move from product evaluation to production through a structured OEM process covering sample testing, specification confirmation, branding development, pre-production approval and final delivery preparation.
1. Sample Evaluation
Start with a standard SW12 sample to evaluate product design, display experience, core functions, H Band performance and overall market fit before customization begins.
2. Specification Confirmation
Confirm the selected case color, strap direction, firmware requirements, watch-face scope, branding elements and packaging direction for the project.
3. Branding & Configuration
Prepare approved brand assets, watch-face content, firmware localization and retail packaging artwork around the confirmed project specification.
4. Pre-Production Approval
Review and approve the final product configuration, branding details and packaging materials before moving into mass production.
5. Production & Delivery Preparation
Proceed with production, quality inspection, final sampling, packaging and shipment preparation according to the approved project requirements.
SW12 OEM FAQ
Frequently Asked Questions About the SW12 OEM Program
Answers to common questions about SW12 sampling, customization, branding, packaging and project preparation.
Q1: Can I order a standard SW12 sample before starting customization?
Yes. We recommend starting with a standard SW12 sample so your team can evaluate the product design, AMOLED display, H Band experience, Bluetooth calling and overall market fit before confirming customization requirements.
Q2: Can the SW12 case color and strap configuration be customized?
Yes. Available case colors and strap directions can be evaluated according to your brand positioning and project requirements. Standard and project-based CMF options are confirmed during sampling and specification review.
Q3: Can you customize the watch face and firmware content?
Yes. Watch-face design, supported language configuration, startup content, pairing information and selected firmware settings can be coordinated according to the approved project scope.
Q4: Can SW12 use custom retail packaging?
Yes. We can support branded retail boxes, manuals, labels and packaging artwork for different retail and distribution requirements, subject to the approved packaging specification.
Q5: What compliance support is available for different markets?
Relevant product, battery, packaging and compliance documentation can be coordinated according to the destination market and confirmed SW12 project configuration. Final requirements should be reviewed based on the target country and retail channel.
Q6: How long does an SW12 OEM project take?
Yes. Its 6.9mm slim profile, curved aluminum frame, AMOLED display and Milanese strap styling make SW07 particularly suitable for traditional watch brands expanding into smart wearables, as well as premium consumer electronics brands building lifestyle smartwatch collections.
TECHNICAL RESOURCES
SW12 Product Specification
Review the key SW12 hardware, display, battery, platform and configuration details for internal product evaluation and OEM project discussion.
