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ULTRA-SLIM ALUMINUM DESIGN
A 6.9mm Curved Aluminum Profile with Watch-Inspired Proportions
SW07 combines a 6.9mm ultra-slim aluminum profile with a distinctive curved middle frame, creating a refined silhouette that feels lighter and more watch-inspired on the wrist. Its anodized aluminum construction supports clean, consistent finishes while preserving the slim proportions expected from premium lifestyle smartwatch collections.
Paired with a finely woven black Milanese strap, the curved case design gives SW07 a polished and versatile character suited to traditional watch brands, premium consumer electronics brands and established retail programs.
01. 6.9mm Ultra-Slim Profile
A controlled slim structure designed for refined everyday wear and premium retail presentation.
02. Full Aluminum Body
The aluminum construction creates a clean, lightweight and consistent foundation for different product finishes.
03. Curved Square Form
Smooth frame transitions give SW07 a recognizable silhouette that feels modern and watch-inspired.
MILANESE-LED PREMIUM DESIGN
Premium Milanese Styling with Flexible CMF Options
The black Milanese configuration gives SW07 a refined, watch-inspired character designed for traditional watch brands, premium consumer electronics collections and established retail channels. Its finely woven metal mesh complements the curved aluminum case without introducing the visual bulk often associated with heavier metal-band smartwatch designs.
Rather than treating the case, strap and clasp as separate components, SW07 allows these elements to be coordinated as one complete CMF direction. Black provides the most versatile premium foundation, while project-based finishes can extend the same platform toward different brand identities, retail collections and regional style preferences.
For brands seeking a warmer and more traditional watch aesthetic, SW07 can also support project-specific classic gold development instead of relying only on conventional rose-gold finishes. Gold, dark gray, silver and other coordinated directions are evaluated through color matching, surface-finish review and sample approval before production.
01. Black Milanese — Core Premium Direction
A refined black-on-black configuration for traditional watch brands, premium electronics collections and established retail programs.
02. Coordinated Case, Strap & Clasp
Align the aluminum case, woven metal mesh and clasp as one controlled CMF system rather than separate components.
03. Classic Gold & Project Finishes
Evaluate classic gold, dark gray, silver and other finishes around brand identity, target market and production scope.
AMOLED & H BAND EXPERIENCE
AMOLED Clarity with a Mature H Band Ecosystem
The 1.85-inch AMOLED always-on display with 390 × 450 resolution gives SW07 the visual clarity and screen quality expected from a premium lifestyle smartwatch. Combined with its slim aluminum construction, the display delivers a refined everyday wearing experience across business, lifestyle and retail applications.
SW07 runs on the established H Band ecosystem, supporting Bluetooth calling, notifications, music control, activity tracking, multi-sport functions and general wellness information. For brand programs, firmware language configuration and watch-face development can be aligned with the target market while retaining a stable underlying platform. Wellness functions are intended for general reference and are not intended for medical diagnosis or treatment.
01. 1.85″ AMOLED Always-On Display
High-resolution visuals support refined watch faces, notifications and everyday connected functions.
02. Branded Watch-Face Experience
The AMOLED interface provides a strong visual foundation for project-based watch-face development.
03. Established H Band Ecosystem
A mature platform supports Bluetooth calling, connected functions, wellness information and market-specific configuration.
CONFIGURATION STRATEGY
A Premium Milanese Lead with Flexible Silicone Options
SW07 is led visually by the black Milanese configuration because its finely woven metal structure brings out the curved aluminum profile and gives the platform a stronger watch-inspired identity for premium retail programs.
For standard production, liquid-silicone configurations provide a lighter and more active everyday direction. Approved silicone colors allow brands to extend the same SW07 hardware platform across lifestyle, consumer electronics and broader retail collections without developing a separate product.
01. Black Milanese — Recommended Premium Direction
The strongest SW07 presentation for traditional watch brands, premium electronics and established retail channels.
02. Silicone Series — Standard Production Direction
Lightweight silicone configurations support everyday wear, efficient sampling and standard OEM programs from 500 pcs.
03. Coordinated CMF — Project-Based Expansion
Case colors, Milanese finishes, clasps and packaging can be developed as one coordinated brand direction.
OEM BRAND CONFIGURATION
Customize SW07 for Your Brand and Retail Program
Build SW07 around your brand identity, target users and retail channel while retaining a proven ultra-slim aluminum platform. Standard branding provides an efficient starting point, while coordinated CMF, Milanese finishes, watch-face development, firmware configuration and retail packaging can be evaluated for deeper OEM programs.
1. Brand Identity
Apply approved branding across the startup logo, Bluetooth pairing name, back-cover markings, manuals, labels and retail packaging.
2. Case Colors & CMF
Use approved standard finishes or develop project-specific colors with coordinated case, strap and clasp appearance.
3. Strap Configuration
Select the standard silicone direction or evaluate black, gold, dark gray, silver and other Milanese finishes for premium projects.
4. Firmware & Localization
Coordinate supported languages, startup content, menu settings and approved firmware requirements for the destination market.
5. Watch-Face Development
Develop watch faces aligned with the brand, target users and retail collection while maintaining platform stability.
6. Retail Packaging
Prepare custom retail boxes, inner trays, printed manuals, labels and packaging artwork for established distribution channels.
Customization scope, development cost and MOQ depend on branding depth, CMF requirements, Milanese finish, firmware work, packaging quantity and overall project complexity.
SPECIFICATIONS & QUALITY
Technical Specifications & Quality Assurance
Review the key SW07 construction, display, battery, connectivity and platform specifications before sample evaluation and OEM configuration. Final production specifications are confirmed against the approved project configuration.
Technical Specifications
Key specifications for evaluating the SW07 platform before sample testing, strap selection, brand configuration and final OEM project confirmation.
*Milanese straps and dedicated finishes are project-based configurations. Final finish, component availability and MOQ are confirmed for each project.
Quality Control & Project Readiness
Quality checks and documentation are coordinated around the approved SW07 specification, strap configuration, branding scope and destination-market requirements.
Functional Inspection
Display, touch, buttons, Bluetooth calling, charging, sensors and approved functions are checked during production and final inspection.
AQL-Based Final Sampling
Final sampling checks workmanship, appearance, functionality and packaging against the agreed project requirements.
Water-Resistance Verification
Applicable IP68 checks are coordinated against the approved production specification and quality-control process.
Compliance & Packaging Documentation
Applicable product documents, manuals, labels and packaging artwork are reviewed for the approved market and project configuration.
Final inspection scope and documentation are confirmed according to the approved project specification.
FLEXIBLE OEM PROGRAMS
Choose the Right OEM Path for Your SW07 Project
SW07 supports different levels of OEM customization depending on the selected strap direction, branding requirements, order quantity and project scope.
01
Standard OEM
From 500 pcs
Start with the approved SW07 platform using a standard silicone configuration, with startup-logo branding, Bluetooth pairing-name setup, manuals, labels and packaging coordination.
Best for:
Brands, importers and distributors evaluating SW07 as a new premium lifestyle or AMOLED smartwatch product line.
02
Premium Milanese Configuration
Typically from 1,000 pcs
Build a more differentiated retail product through a dedicated Milanese finish, coordinated case and clasp details, custom watch faces and branded retail packaging.
Best for:
Traditional watch brands, premium consumer electronics brands and established retail programs seeking a stronger watch-inspired identity.
03
Project-Based Customization
Evaluated Case by Case
For projects requiring dedicated case colors, approved firmware changes, UI adaptation, additional validation or other development beyond the standard platform.
Best for:
Established brands with clear specifications, realistic development budgets and long-term volume planning.
Final MOQ depends on the selected strap finish, component availability, color requirements and packaging structure. Custom boxes, dedicated Milanese finishes and project-specific colors normally follow component-supplier MOQs, commonly around 1,000 sets.
PROJECT WORKFLOW
From Sample Evaluation to Production
Move from product evaluation to production through a structured OEM process covering sample testing, specification confirmation, branding preparation, pre-production approval and delivery preparation.
1. Sample Evaluation
Start with a standard SW07 sample to evaluate product design, display experience, core functions, H Band performance and overall market fit before customization begins.
2. Specification Confirmation
Confirm the selected case color, strap direction, firmware requirements, watch-face scope, branding elements and packaging direction for the project.
3. Branding & Configuration
Prepare approved brand assets, watch-face content, firmware localization and retail packaging artwork around the confirmed project specification.
4. Pre-Production Approval
Review and approve the final product configuration, branding details and packaging materials before moving into mass production.
5. Production & Delivery Preparation
Proceed with production, quality inspection, final sampling, packaging and shipment preparation according to the approved project requirements.
Frequently Asked Questions About SW07 OEM Projects
Answers to common questions about MOQ, Milanese strap options, color development, watch-face customization and retail-ready SW07 projects.
Q1. What is the standard SW07 configuration?
Liquid silicone is the standard SW07 production strap. The black Milanese configuration is the recommended premium visual direction for brands seeking a more refined, watch-inspired retail product.
Q2. Is the SW07 Milanese configuration held in stock?
Completed Milanese configurations are not maintained as finished-goods inventory. Samples in selected available finishes can normally be coordinated quickly through the component supplier for project evaluation.
Q3. What is the MOQ for SW07 OEM projects?
Standard silicone OEM programs can start from 500 pcs. Dedicated Milanese finishes, coordinated CMF, custom watch faces and custom retail packaging are typically planned from 1,000 pcs or according to the relevant component MOQ.
Q4. Can we evaluate a sample before starting customization?
Yes. The initial stage uses a neutral SW07 sample for product and platform evaluation. Available non-branded Milanese strap samples can be coordinated separately when required. Branding and custom packaging are prepared after the project scope is confirmed.
Q5. What makes SW07 different from other slim smartwatch platforms?
SW07 combines a full aluminum body, curved square profile, 6.9mm structure, 1.85-inch AMOLED display and Milanese-led premium styling. Its strongest role is in watch-inspired lifestyle and premium retail collections.
Q6. Does SW07 support an always-on AMOLED display?
Yes. SW07 uses a 1.85-inch AMOLED display with always-on support and 390 × 450 resolution.
Q7. Can the case and Milanese strap colors be coordinated?
Yes. Black is the recommended core direction. Gold, dark gray, silver and other coordinated finishes can be evaluated according to the brand identity, target market, component availability and project quantity.
Q8. Can we customize watch faces and firmware?
Supported watch faces, startup content, languages and approved firmware requirements can be coordinated after product evaluation. Development scope, cost and validation requirements are confirmed for each project.
Q9. Are the health functions intended for medical use?
No. SW07 activity and wellness functions are intended for general wellness reference and are not intended for medical diagnosis or treatment.
Q10. Can Starfit support retail packaging and project documentation?
Yes. Custom retail boxes, inner trays, manuals, labels, battery-transport information and applicable compliance documentation can be coordinated according to the approved configuration and destination market.
SW07 Technical Resources
Submit your project details to receive the SW07 specification and supporting documents.
- SW07 Specification PDF — Core specifications, AMOLED display, ultra-slim aluminum design, H Band platform and OEM customization capabilities.
- CE / RoHS Documentation — Available for qualified project evaluation upon request.
